1. DSpace at My University
  2. FACULTY OF MANAGEMENT STUDIES
  3. THESES-Management Studies
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/4704
Title: A STUDY OF BRAND LOYALTY PARAMETERS IN FAST MOVING CONSUMER GOODS: DEVELOPING A DECISION MAKING MODEL FOR FMCG COMPANIES IN INDIA
Authors: Kale, Devang G.
Keywords: Loyalty
Consumer Goods
FMCG companies
Management Studies
Issue Date: Feb-2025
Publisher: The Maharaja Sayajirao University of Baroda
URI: http://localhost:8080/xmlui/handle/123456789/4704
Appears in Collections:THESES-Management Studies

Files in This Item:
File Description SizeFormat 
1. TITLE.pdf378.84 kBAdobe PDFView/Open
2. DECLARATION.pdf598.89 kBAdobe PDFView/Open
3. CERTIFICATE.pdf594.77 kBAdobe PDFView/Open
4. ABSTRACT.pdf129.61 kBAdobe PDFView/Open
5. ACKNOWLEDGEMENT.pdf105.09 kBAdobe PDFView/Open
6. CONTENTS.pdf213.88 kBAdobe PDFView/Open
7. Ch. 1. INTRODUCTION & Ch. 2 INDUSTRY ANALYSIS.pdf1.09 MBAdobe PDFView/Open
8. Ch.3. LITERATURE REVIEW.pdf1.01 MBAdobe PDFView/Open
9. Ch.4. RESEARCH METHODOLOGY.pdf650.98 kBAdobe PDFView/Open
10. Ch.5. ANALYSIS AND FINDINGS.pdf9.82 MBAdobe PDFView/Open
11. Ch.6. CONCLUSION AND RECOMMENDATION.pdf2.43 MBAdobe PDFView/Open
12. REFERENCE.pdf221.71 kBAdobe PDFView/Open
13. APPENDIX.pdf1.3 MBAdobe PDFView/Open
14. SYNOPSIS.pdf1.36 MBAdobe PDFView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.